There is a realisation that estate agency needs to modernise to compete with purely online agencies, many of whom are already going ‘hybrid’ – but, say traditional agents, how do you do it? Innovation – that’s how.
One lively agency is taking a softer route to modernising and attracting potential new clients. Gomovehome has just launched in Hertford. Its parent company is Go Holdings, property developers, architects and planning experts; who wanted to add a quality agency offering under the GO brand.
Edward Casson, Managing Director, said, “We have invested in a very nice shop unit in Hertford, to open what we believe to be the UK’s first Coffee Shop Estate Agency. The unit has been completely stripped out (it was a colourmax until April). We have built a coffee bar, which we have employed three baristas to run.
“We have built an estate agent bar too (complete with three estate agents) in the shop and there is a further part to the shop where you will find an office. There will be a coffee bar menu like any other coffee shop and next to our estate agency bar, you’ll find a menu (to comply with legislation) with the fees for our estate agent services in the same style as the coffee shop menu.
“On top of all of this, we have a large touch screen going in this week in one of the large front windows and have also built a virtual reality room in our back office where we will be showing properties we are marketing for sale and rent, virtually through a headset.
The shop opens at 7am in the morning, until 7pm in the evening Monday to Friday. 8am – 5pm Saturday and 10am to 3pm on Sunday.