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Keeping cool in London courtesy of Portico

It’s summer in the city and the ice cream vans are everywhere – but find the ones branded Portico!

The Negotiator

Portico ice cream van imageProperty advice and ice cream are being combined, and given away free in London courtesy of Portico in London.

In a novel and seasonal marketing campaign, Portico branded an ice cream van and took to the streets to dish out freebies.

As well as free ice cream, they are offering free instant property valuations in just 60 seconds, plus expert advice on the post-Brexit market.

So far they have valued over 450 properties across London.

The van has already made its way around Acton, Battersea, Bloomsbury, Camden, Clapham, Dulwich, Fulham, Hammersmith and Highbury, and Islington. Checking Portico’s Twitter page potential clients could find out the exact location of the ice cream van.

Portico is also offering the chance for London companies to win a personalised visit from the ice-cream van, (as long as the place of work is within the m25). To enter the competition, Londoners were asked to Tweet @PorticoProp by completing the following sentence: I deserve a #porticoscoop because…

Their favourite Tweets will win a personal visit from the Portico ice cream van, with free cups of ice-cream all round!

Fiona Patterson, Marketing Director, commenting on the campaign, said, “We are hoping that the Portico ice cream van spreads both brand awareness and happiness, and so far it seems to be working a treat!  Our instant valuation tool is also extremely popular, and can tell you the estimated price of your property in a few simple clicks.”

August 1, 2016

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