As the big retailers queue up to release their Christmas ads and spread some rather early good cheer around the nation, Folkestone-based instruction leads generator NetAnAgent.com has settled on a much harsher message.
The website launched in 2012 promising to turn the world of estate agency ‘on its head’ by enabling anyone selling a property to anonymously receive agent quotes to sell their home. It also offers a similar service to landlords.
But a blog published by the firm’s managing director Alex Thorpe (pictured) asks vendors to undertake some extraordinary actions during the run-up to Yuletide to bag a festive sale; by keeping their decorations austere and to the bone.
He urges vendors to buy the smallest tree possible to prevent their lounge looking cramped and that Christmas decorations should be kept to a minimum because they make a room look ‘busy’.
The blog also suggests NOT hanging decorations from the ceiling or putting them on tables. Also, it says that decorations should be in keeping with the property’s style and that for example a country house should have traditional tinsel and baubles while contemporary homes should not.
But NetAnAgent is not alone in its call for property sales to triumph over the Christmas spirit. Rightmove regularly highlights how many people search for property on Christmas Day and Boxing Day and last year it revealed that 1.6 million people searched its listings on these two days including 160,000 on Christmas eve, an increase of 30% on the previous year.
During the run up to last Christmas, Rightmove urged sellers to put their homes on the market before the festivities kicked off and UK plc closed down because “sellers who delay marketing until January would miss this vital festive traffic”. Perhaps NetAnAGent’s advice isn’t that strange after all.