Giosg, which helps clients do better business by engaging more successfully with online visitors, has analysed data from 2.8 million visitors to UK property companies’ websites. As well as delivering raw data, it also suggests that companies could do more to be in sync with the needs of their online visitors.
Giosg, which already works with agencies including Knight Frank, Connells and Savills, analysed the visits of 2,710,592 people across eight websites in May. The busiest company website accounted for over 40 per cent of all these visitors.
“Once visitors arrive at the estate agent’s website, more often than not via a click through from a property portal, they are very loyal to that estate agent’s website. Just 4.6 per cent of the visitors monitored go on to browse other estate agents’ websites,” says Ville Rissanen, CEO at Giosg.
“Implementing live chat can be a timely and effective solution as it gives visitors a channel to ask for help to find what they are looking for. It’s also popular with estate agencies wanting to engage more with their visitors to gain stronger insights to what they want.”
Rissanen adds, “Property companies are early adopters of online chat but there is more that can be done. To ensure there are no ‘black holes’ in the communication flow when teams are enjoying a well-deserved rest, our clients, such as Connells Group, have implemented our Giosg semi-automated instant messaging service. This targets their website visitors at the optimum point in their online journey, regardless of whether that happens to be at 10am or 10pm. This has resulted in a more than 20 per cent increase in the number of property valuations booked through Connells websites.”