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‘Agent’ ad condemned as cheap option that could leave sellers ‘stung’

Propertymark says the ad by Agreed.co.uk may sound attractive but cannot replace the expertise of agents.

David Callaghan

A Facebook advert promising to market homes for just £9.99 per week and bypass agents, is being investigated by Zoopla.

The ad for services (pictured) offered by Agreed.co.uk says: “Thinking of moving? Bypass the estate agent and save £££s at Agreed.co.uk”.

“Sell or let your home yourself. Advertise on Rightmove, Zoopla and Prime Location for £9.99 a week”, it continues.

Now, Zoopla is to investigate the ad for possibly breaching its marketing rules.

A Zoopla spokesperson says: “All agents have to follow our member guidelines when listing properties on Zoopla. The agent in question has been highlighted to us as potentially failing to do so and are being investigated as part of our internal compliance procedure.”


Nathan Emerson, CEO of Propertymark, (pictured below) tells The Neg: “Companies often offer a cheap marketing service where they list your property with the likes of Rightmove, Zoopla and OnTheMarket, which on the face of things often seems really appealing.

“A good agent will have the required skills to manage a sale and negotiate on a seller’s behalf.

Sellers stung

“We have heard many stories of sellers who have taken on the sale of their property themselves through various tools such as Facebook Marketplace, and have been stung by legal and intricate situations,” he added.

“We would strongly encourage sellers to use a professional agent when looking to sell their property.”

The Neg has approached Agreed.co.uk for a comment.

July 21, 2022

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