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Online agent reported to watchdog over ‘misleading’ ads for parcels of land

London Property Sales and Consultants promises not to repeat claims made in ad about access to land.

Nigel Lewis

online agent

An agent based in London that specialises in land and property for investment purposes has been reported to the Advertising Standards Authority (ASA) after a member of the public complained about one of its online ads.

Exclusive Property Sales and Consultants sells land, commercial and residential investment opportunities and has an address at serviced offices near Victoria railway station. It describes itself as an online agent.

‘Misleading’ ad

It was referred to the watchdog because, it was claimed, its advertisement for several parcels of land in the Home Counties could have been construed as misleading.

The property advertisement was seen both on its own website and on Rightmove and Zoopla and, the complainant told the ASA, did not make it clear that access to the parcels of land for sale was only either on foot or by tractor/4×4 via third party land.

“We brought these concerns to the advertiser’s attention,” the ASA says.

“It agreed to amend the ads and remove any statements about the access or use of the land.”

Following the informal agreement between the ASA and Exclusive Property Sales and Consultants, the offending ad appears to have now been removed from the company’s listings.

Read more about recent ASA adjudications. 




July 25, 2018

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