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Will every agent eventually have to list on all three portals?

As Yorkshire market leading agency Manning Stainton decides to be on Rightmove, OnTheMarrket and now ZPG, many agents now feel under pressure to follow suit.

Nigel Lewis

property portal

Manning Stainton, an independent 19-branch estate agency in North Yorkshire, has re-joined property portal ZPG after for than two years off Zoopla and its sister site PrimeLocation, and has now begun advertising its 1,600 properties on the two portals once more.

The agency’s return highlights the pressure many agents feel under to join all three of the property portal giants following the flotation of OnTheMarket earlier this year and the end of its one other portal rule.

“We have seen other returnees to the ZPG platform and wanted to make sure we moved fast and early in terms of returning to their platform and felt now was the right time to list across all three main portals,” says the company’s Managing Director Mark Stainton.

The market-leading agency, which has Manning Stainton and Fine & Country branded branches in and around Leeds but also Harrogate and Wetherby, has been trading for over 20 years and was – in 2016 – voted the UK’s Best Overall Agent on allAgents.co.uk.

Based in central Leeds, the company has also been on the acquisition trail recently including  last year the purchase of competitor lettings agency AR Estates founded by Ann Riddington, and Clear Properties.

Property portal

“We recognise that the vast number of people visiting Zoopla will greatly benefit both our clients, in terms of eyes on their property, and our own business in the additional leads generated by ZPG,” says Mark Stainton.

Manning Stainton has a wide range of activity within the market including sales and lettings but also removals, new homes, auctions and mortgages. Mark Goddard, Managing Director of ZPG Properties Services, says he is “looking forward to working with them”.

Read more property portal news.

 

April 18, 2018

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