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A new stage in their careers – mother and daughter’s heart-warming Covid story

Former theatre worker and her unemployed graduate daughter have opened their own lettings agency in Wales.

Nigel Lewis

avenue property letting agency

A mother and daughter who were made redundant during the pandemic have switched careers to set up their own lettings agency.

Serina Williams and daughter Charlotte opened Avenue Property in Well Street, Porthcawl, Wales, after losing their jobs at the town’s Grand Pavilion Theatre.

Serina had worked at the venue for 19 years as a marketing officer before the lockdown took its toll on the live events industry, while Charlotte worked there part-time around her university commitments.

Serina admits they were devastated when they were told the news and admits that after a period of shock, sadness and anxiety, decided to rethink how they planned to make a living, particularly as Charlotte had recently graduated from university, and the job market is particularly tough for graduates.

A part-time landlord for more than 15 years, Serina chose to take the plunge into the property market with her own letting agency.

Experience and enthusiasm

“We decided to start Avenue Property and use my experience and Charlotte’s enthusiasm to treat our clients the way we’d like to be treated,” she explains.

“We feel we can offer a high level of customer service because of our background and that we’re a small, family-run business which wants to help local people.”

The enterprising pair are embracing technology and promise to make landlords and tenants’ lives easier.

“Our goal is to do things differently. I know a lot of challenges that landlords face and can also empathise with the problems tenants have,” adds Serina.

“Losing our jobs because of Covid-19 was horrible, but we’re excited about the future.”

Visit their letting agency website.

February 1, 2021

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