A high-profile estate agency in London which is one of several industry names protesting about Rightmove’s recent offer of ‘deferred payments’ has quit the portal and is now listing exclusively with Zoopla.
Kristjan Byfield, co-founder of Base Property Specialists, yesterday published an open letter calling on agents to choose portals that value their custom, launching a caustic attack on Rightmove for its treatment of his business – and the industry – over the years.
Like other agents in recent days, Base Property Specialists has decided to serve notice on Rightmove and list just with its main rival, Zoopla, from 1st May onwards.
“Listing exclusively with Zoopla was a no-brainer for me. Detailed research has shown the ever-rising value of Zoopla to our business,” he says.
“Last year alone, Zoopla delivered more revenue than its nearest competitor for roughly half the cost.
“As business owners, the return on investment we receive from every supplier is always a key consideration. The fact is, Zoopla delivers us great quality applicants who convert into fantastic tenants.
“Zoopla’s ascendency in the London rental market has been well documented and aligns well with our business ambitions. This is further enhanced by the stable of tech products on offer- many of which we use.”
Andy Marshall, Chief Commercial Officer (left), Zoopla, says: “Base needs little introduction. It is a genuine force of influence in the industry and we have much respect for Kristjan and An, who lead the business.
“It is results orientated, and our commitment to driving growth in listings, valuation and applicant leads is designed to support its business objectives in both the short and long term.”