Belvoir, one of the UK’s largest agency franchise operators, has been reported to the Advertising Standards Authority (ASA) by a prospective tenant for not displaying its fees fully.
The member of the pubic complained about the ‘tenant fees’ section of the company’s website, which they said did not include full details of the extra inventory fees and check-out fees it charges tenants, and that therefore it was misleading.
“We contacted the advertiser who agreed to add the missing fees,” the ASA says.
It is not clear whether the ASA received a complaint about the company’s main national site or one of the individual branch fee pages.
But many of the company’s franchisees now run copy warning prospective tenants that “due to the recent ASA ruling regarding tenant fees, please find below a full list of charges which may apply to a tenant by Belvoir”.
These include its Newcastle Central, Wigan, Wellingborough, Wirral, Birmingham Central, Coventry Central, Camberley, London Central, Sleaford, Harrogate and Portsmouth branches.
Belvoir has 150 branches across the UK including a head office in Grantham, where the business was started in 1995. The company also acquired rival Northwood, at the time the largest remaining independent lettings franchise in the UK, adding 86 branches to the Belvoir network.