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Boomin bags biggest franchised estate agencies as paying customers

The list of 15 property industry firms is the latest update from the platform as it moves to turn 'freebies' into revenue

Nigel Lewis

Boomin has revealed the latest estate agencies to sign up to its platform including 15 franchised networks.

This means Boomin has gained access to over 700 branches and territories in one fell swoop – although it now has to persuade each franchisee to get on board.

The agencies signed up include the Belvoir group of agencies including Newton Fallowell and Lovelle but also TPFG’s brands Hunters, Ellis & Co, Martin & Co, Ellis & Co and Whitegates.

Other big names to join include Mullucks, Country Properties, RE/MAX, Newman Properties, easyProperty, Anthony Martin and The Agency UK, which was launched last year by a group of former Purplebricks seniors.

Competitive fee

In return for being early payees the companies are being offered a guaranteed competitive fee and no hidden charges to use all the platform’s services.

Each franchisee within each of the agencies will also receive free shares in Boomin to ensure that they benefit from its growing success.

kate randall tpfgThe TPFG’s Goup Marketing & Commercial Director Kate Randall (pictured), says: “A number of branches across all eight of our high street brands have already signed up to Boomin, following encouraging results from the trial, resulting in valuable leads.

The Agency UK, Operations Director and founder Stephanie Walker (pictured), adds: “Becoming a paid partner of Boomin was a no brainer given the volume and quality of leads we are receiving that (with follow-up) are now a constant stream of valuations turning into listings.”

“We are securing more new listings from Boomin than from the other portals combined and the business that this has created is already enough to cover the platform fees for the next few years.”

April 28, 2022

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