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Boomin reports huge take-up in YouTube views

Boomin has provided an update on the early success of its YouTube channel, launched last year with the aim of 'reinventing the channel for property'.

The Negotiator

Boomin videos

Boomin’s YouTube channel is part of its wider strategy to lead the way in the social space and is enjoying phenomenal engagement by tapping into the nation’s obsession with all things property, while turning on its head the idea that portals are all about traffic numbers.

In under a year the channel has had millions of views, over 200,000 hours of watch time and secured over 26,000 subscribers – more than double the followers of all of the other property portals combined.

Using influencers and celebrities including WillNe (4.6m followers), Behzinga (4.7m followers), Love Island’s Olivia and Alex Bowen, stars from Made in Chelsea, Boomin’s video content is reaching large, relevant audiences in a new and highly unique way. The episode of ‘Inside Behzinga’s New Dream House’ was trending on YouTube, exceeding 1 million views in just its first few days and topping out at over 1.5 million, matching the latest instalment of the ever popular Kirstie & Phil’s Love It or List It. Many other shows including ‘At Home with Yiannimize’ and ‘AJ & Sharkey Look For A New Beta Squad Mansion’, have also been big draws.

This initial success on YouTube is one of the key drivers for Boomin to achieve brand awareness at pace. Already awareness in its first year stands at over 50% (source: the nursery), which in turn is driving more traffic to the Boomin platform.

Phil Lloyd, CMO of Boomin, said, “We are a property-obsessed nation but until now property social channels have failed to provide suitable content to feed our addiction. People are looking for something new and fresh; they want to see the most exciting, jaw-dropping properties in the UK presented by the most influential people that are relevant to them, online.

The majority of our subscribers are homeowners. We’re engaging a large, broad audience of consumers who are very much into property in a new and compelling way, with the ultimate aim of drawing more people into the market.

This is only just the start. We have huge ambitions to become the most entertaining property brand online, building a loyal subscriber base, and helping agents to connect with these audiences.”

See Boomin’s latest promo video:

March 22, 2022

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