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Boomin claims 20% of SmartVals received by agents ‘turn into instructions’

The portal that's 'not a portal' says independent scrutiny of its data shows its SmartVal service is proving popular with vendors.

Nigel Lewis

boomin smartval

Boomin has published the latest data on its platform’s performance, claiming that over 20% of Smartval referrals received by agents have resulted in a listing since the service was launched nine months ago.

It also says 11% of calls generated through its platform are valuation requests and that its Secret Property and Chainmaker widgets boost valuations for agents by 48%.

It is also very keen to highlight how the key difference between it and rivals like Rightmove, Zoopla and OTM is the quality of its leads.

“Boomin offers something new and innovative to the market, complementing our existing digital marketing and creating real opportunities for our agents. We’re pleased to support Boomin in their next phase of growth,” says estate agency Farrell Heyworth’s Director Jeremy Collins.

Latest payers

His is one of 20 independent agencies who are the latest to pay for Boomin.

The others are Bond Oxborough Phillips, Bradleys, Bridges, Chase Evans, Cooke & Co, Henry Adams, Johns & Co, Kingstons, McCartneys, Miller Metcalfe, Open House, Pacitti Jones, Perason Ferrier, Penny Lane Homes, Simon Miller & Co, Strakers, Walton & Hipkiss, West Wales Properties and White Knights.

Penny Lane Homes MD Mark Canning says: “Boomin gives us a competitive edge, connecting our agents to local people at an earlier stage in their property journey, resulting in quality leads, which are converting into real business. The communication, support and engagement with the Boomin team is unparalleled.”

damien cooke boominCooke & Co founder and MD Damien Cooke (pictured) says: “We have realised that Boomin is not just another property listing portal.”

Michael Bruce, founder and CEO of Boomin says: “There is growing understanding and acceptance within the agent community that our offering is very different from that of the traditional portals.”

Read more about lead quality.

May 24, 2022

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