Social media is a phenomenon which has grown in leaps and bounds since first hitting our computer screens and it shows no sign of stopping.
According to Sprout Social, every age group uses social media, but in particular the 19-26 age group and 30-49 age group, with over 84 per cent owning at least one social media account.
These high figures not only show how many people use social media platforms, but the amount of people that can be targeted with tailored online content. Lots of companies use social media to reach and engage with their audience, which makes it a competitive market – however we have a few tips below to ensure that you can compete.
Potential customers now have access to a whole host of information when buying or selling their home, including your social media accounts, which can be a fantastic selling tool – unless you haven’t posted in a while. The key with posting on platforms is to keep them up to date and to ensure that you regularly post and share updates – and keep on doing so! Having an active social media presence is a great way to build your brand and position yourself as an authority voice. As well as posting original content, why not retweet and share other people’s content, too? This is a great way to stay up to date with current market trends, and also adds something different to your feed.
Tweets with images are 150 per cent more likely to be retweeted.
With around 200 million tweets sent every day it’s easy for yours to become swamped and overlooked by others. The best way to avoid this, and to get your post noticed is to include a picture with every piece of information you publish. This will add a bit of colour, which is more likely to attract people’s attention and therefore encourage engagement. In fact, tweets with images were 150 per cent more likely to be retweeted than those without, according to BufferSocial. Pictures don’t just have to be exterior property shots, they could be: interiors, gardens, open spaces, local events, meet the team pics, office competitions and many others. The aim of posting different photographs is to show that although you are occasionally pushing properties on social media, you also can build up a friendly and approachable identity company.
There are a variety of ways to use videos when posting on social media, particularly within the property sector. Videos have already started to become the next big thing for all social media channels, as they break up the monotony of a feed, and give the viewer a reason to stop scrolling and engage with the visual content. There are many styles of videos you can promote, here are a few that are already proving popular on social media:
- 360-degree videos – great to show individual rooms, gardens, outside spaces
- Walk-through videos –show the whole property, room to room
- A lifestyle video – show potential buyers the life they could live in the property
- Q&A customer testimonials – “We bought with Xxxx and were so happy we did”
- Live Streams – do a Facebook live video
A great way to raise awareness of your social media presence is to hold online competitions that spark followers/potential followers to engage with your posts and brand with the outcome of them winning a cash prize, a voucher or a discount of some sort.
A common competition held on social media is to ask competitors to like/follow your page and share a post. This is a great way to boost both followers of your account and engagement. Asking the entrant to share the post helps to boost it to a wider audience and create a snowball effect.
When posting social media content there’s no magic formula to encourage engagement, however keeping things basic is probably your best chance of encouraging engagement. With a word limit of 140 characters on Twitter, social media users tend to generally engage with content that is short and sweet. Although the limit to other platforms is more it is important to be mindful of how many characters you use as many do not engage if a post is too lengthy.
Increasingly, social media content is not about quantity – posts or followers – but about the quality of what you post, and who engages with it. As time goes on, all the platforms are creating more ways for brands to use the platforms and are investing in more extensive engagement opportunities. So, it just remains for you to ensure the content you post is relevant and engaging, which brings me to my biggest tip of all – think before you post – “Would I stop scrolling to look at this?”