OnTheMarket has revealed its latest monthly performance figures including a 28% rise in the number of visits to its site and mobile app.
Some 30 million visits were made to its platform last month, a new monthly record for the firm, helped by the ‘Boris bounce’ surge in consumer confidence following the General Election and New Year.
It also ramped-up the number of alerts it sent to house hunters to 140 million during January, compared to the same month last year.
“Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst both property-seekers and agents,” says Ian Springett, Chief Executive Officer of OnTheMarket.
“Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal.
“Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”
The portal last month issued a further 407,547 ordinary shares to give to both existing and new agents who sign long-term agreements. Giving agents equity in the portal is one of the key planks of OTM’s strategy to sign up new agents and convert ‘freebies’ into paying customers.