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Buyers seek the ‘country life’

The Negotiator

New build development imageNew research shows that new build developers are drawing on nature and ‘country life’ for inspiration, as ‘Park’, ‘Green’ and ‘Gardens’ top the builders’ choice of titles for their new developments.

The research by My Home Move, which provides mover conveyancing services, looked at over 400 developments from five of the UK’s top housebuilders, to discover that when it comes to bricks and mortar, a name which evokes a sense of natural beauty and heritage proves more popular than an urban inspired moniker.

Mark Snape, Corporate Distribution Director, of My Home Move said,

“We are known the world over as a nation of homeowners and keen gardeners; and so we’re not surprised that buyers are inspired by the idea of an escape to the country – especially in the wake of recent economic and political upheavals. When people are under stress they crave safety, security and a sense of community – an idea which these builders are investing in, and for some developments, spending close to nine years creating.”

August 1, 2017

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