Estate agency Aston Chase has claimed that A-list celebrity homes sell or rent for 10% more than comparable non-starry properties.
Many agents are doubtful about such claims, but Aston Chase says it has used sales and lettings data for properties with celebrity owners or links to them going back five years.
It says that while B-list and C-list stars help market a property and get it noticed they rarely add value, such is the dull lustre of their fame.
And Aston Chase should know – it has handled sales and tenancies for many A-listers including the former Bank of England chief Mark Carney but also pop stars Rihanna, Ellie Goulding, Dua Lipa, Robbie Williams and artist Damien Hirst.
The firms says it has dealt with many other celeb-related deals but the stars involved declined any publicity or marketing relating to their property.
But they are becoming a shrinking violet minority – today’s celebrity culture means many personalities now celebrate rather than shun the opportunity to get PR from a sale or rental as they share increasingly large swathes of their lives online, whereas ten years ago the opposite was true.
Mark Pollack (pictured), co-founder and Director of Aston Chase says: “Celebrity endorsement has become the modern day ‘Blue Plaque” and a property owned by an A-list celebrity can add to the material value of the instruction and generate worldwide exposure.
“Likewise a famous celebrity resident can help to endorse the importance and value of an address. We have found that homes and addresses associated with extremely famous people help to generate significant enquiries from potential buyers and tenants who feel they are buying a property endorsed by its celebrity association.”