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Chestertons confirms first global franchise partner

Living the Ionian dream: Chestertons opens up in the Greek islands, under a franchise run by Piers Williams.

Sheila Manchester

It’s still cold and wet in England but warmer weather should soon be on the cards for Piers Williams as he becomes Chestertons’ first Ionian franchising partner.

Owned and led by chief executive officer Piers Williams, Chestertons Ionian will be the first fully branded international estate agency for the area when it launches just before the Easter holidays.

The team will be based in Corfu representing some of the most prestigious beachfront properties, land and private estates on the islands of Corfu, Kefalonia, Paxos, Zakynthos, Lefkada and Ithaca.

Having set up his own independent estate agency business, Ionian International, in Corfu in 2002, Williams has invaluable local knowledge, expertise and business acumen from 20 years, covering residential sales, holiday rentals and property management.

Piers said, “To be the first partner to join what I believe is the future of estate agency is hugely exciting. With Greece fast becoming a point of interest for second-home owners once more, this felt an ideal time to be a part of Chestertons’ new global franchise programme.

“The world of international property is changing and I have always admired the history and strength of the Chestertons brand.

Childhood passion!

“I first discovered Corfu as a ten-year old boy, and subsequently visited the Ionian islands every year for the holidays, before relocating to Corfu in 2002. Greece has had to face various challenges and has had a tougher time than most, but the country has come out the other side and its appeal for second-home buyers continues to grow and we are now offering super rental opportunities for foreign buyers whilst the pound / euro rate is starting to trade at a more attractive level.”

Jamie McMullan, COO of Chestertons Franchising UK & Europe added, “I’m delighted that Piers is one of the first agents to sign our franchise agreement. Being the only international estate agency with a fully branded shop front in the Ionian is very exciting too. Piers has an impressive career accolades and a true passion for the area, so I am confident that he will continue to flourish, adding value and profitability to the business.”


March 9, 2020

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