BriefYourMarket is a UK-based SaaS (Software as a Service) marketing platform that provides multi-channel marketing solutions tailored primarily to the property, insurance, hospitality, and leisure sectors. Founded in 2008, the company helps businesses to streamline their marketing efforts through a range of integrated, user-friendly tools designed to drive revenue, improve client retention, and optimise communication strategies. By consolidating email, print, SMS, and other channels within one cohesive platform, BriefYourMarket enables its clients to execute highly targeted campaigns that engage their customer base effectively and measurably enhance return on investment (ROI)
Origins and Mission
The original idea for BriefYourMarket was inspired by customer needs. Recognising a gap in the market, the founders set out to create a platform that would not only automate marketing but also integrate customer relationship management (CRM) data with email systems. The goal was to enable businesses to send preference-based communications, allowing recipients to select the types of content they wanted to receive. Over time, the platform evolved to encompass various channels and automation features, establishing itself as a comprehensive marketing solution. Today, the company’s mission centres on delivering accessible, high-performing marketing tools that simplify campaign management and enhance profitability for clients across diverse industries.
Multi-Channel Marketing and Automation
BriefYourMarket’s software integrates a wide range of marketing functions. The platform’s core features include:
Email Marketing: Businesses can create and send targeted emails tailored to specific customer segments, maximising engagement and relevance.
SMS Marketing: With SMS capabilities, clients can reach customers through instant messaging, which is especially useful for time-sensitive updates.
Print Marketing: Recognising the continuing value of physical media, the platform also offers print marketing options, helping clients to execute direct mail campaigns that add a tangible element to customer engagement.
Surveys and Feedback Tools: BriefYourMarket enables businesses to gather customer feedback through surveys, supporting a better understanding of customer needs and preferences.
Automated Campaigns: Automation is a core aspect of the platform. Users can set up triggers based on customer actions or events, allowing them to engage customers at crucial points in their journey without manual intervention.
Industry-Specific Solutions: A Focus on Property Marketing
Although BriefYourMarket serves various sectors, it has become particularly influential within the real estate industry, where it helps estate agencies differentiate themselves in a highly competitive field. Property agencies can use BriefYourMarket to streamline communications with clients through the entire sales or leasing process, from initial interest to closing. The platform helps agents send timely and relevant information based on each customer’s specific needs, whether they are buying, selling, or renting property. This targeted communication enables agents to build trust and rapport with clients, increasing the likelihood of repeat business and long-term loyalty.
A unique advantage BriefYourMarket offers to estate agents is its ability to leverage CRM and transaction data, which helps in identifying potential cross-sell and up-sell opportunities. Agents can use these insights to promote related services such as mortgages, insurance, conveyancing, and utilities, thus generating additional commission on top of the primary transaction. This data-driven approach, combined with the platform’s automation capabilities, allows agents to focus on high-value activities, boosting profitability and reinforcing customer relationships.
Data-Driven Personalisation and Reporting
Personalisation is a key feature of BriefYourMarket’s platform. By integrating CRM data with marketing channels, the platform enables highly customised campaigns that resonate with individual customer preferences and behaviours. This level of personalisation is achieved through intelligent data correlation, which aggregates information across multiple data points to create a holistic view of each customer. The platform’s reporting tools then allow businesses to monitor the performance of their campaigns, track ROI, and identify areas for improvement, providing a solid foundation for continuous optimisation.
Communications Managed Service
For businesses that prefer to outsource their marketing operations, BriefYourMarket offers a “Communications Managed” service. This service allows companies to delegate their entire marketing workflow, from campaign creation to execution and follow-up, to BriefYourMarket’s expert team. This managed approach enables businesses to focus on core activities while benefiting from professional, consistent customer engagement. The Communications Managed service has been particularly appealing to smaller businesses or those without in-house marketing teams, as it delivers the advantages of high-quality marketing without the need for additional resources.