Starberry is a leading digital marketing agency in the UK, founded in 2001. Known for its innovative approach, Starberry specialises in creating digital marketing strategies, brand development, and high-quality website designs specifically for the real estate sector. With over 20 years of experience, Starberry has established a strong reputation as a one-stop solution for estate agencies, property finance companies, and other businesses within the property industry seeking to strengthen their digital presence, drive leads, and grow their businesses.
Origins and Vision
The agency was founded with a mission to bring cutting-edge digital marketing solutions to the property sector, which has unique needs and challenges compared to other industries. Starberry’s vision centres on delivering creative, tech-driven marketing solutions that help estate agencies reach their target audience effectively and achieve measurable growth. The company’s founders recognised early on that the real estate industry was shifting towards a more digital model, where potential clients rely heavily on online research and interactions before deciding on a property. Starberry’s services and approach reflect this insight, aiming to give estate agencies the competitive edge they need to succeed in today’s digital-first marketplace.
Key Services and Customised Solutions
Starberry offers a comprehensive suite of digital marketing services, tailored specifically to meet the needs of estate agents and property professionals. Their offerings include:
Website Design and Development: Starberry’s award-winning websites are built with a strong emphasis on user experience, lead generation, and SEO optimisation. The websites are designed to not only look visually appealing but also to convert visitors into qualified leads effectively.
Search Engine Optimisation (SEO): Both local and organic SEO strategies are core to Starberry’s approach, helping clients improve visibility in search engine results and attract organic traffic. Local SEO is particularly important in the real estate sector, as most clients search for properties in specific geographical areas.
Social Media Strategy: Starberry assists clients with crafting effective social media strategies that build brand awareness and drive engagement across platforms like Facebook, Instagram, and LinkedIn. Their team helps real estate agencies maintain a consistent online presence and engage potential clients through meaningful content.
Pay-Per-Click (PPC) Advertising: To attract more qualified leads, Starberry uses PPC advertising on Google Ads and social media platforms, ensuring that campaigns are targeted towards users who are actively searching for properties or real estate services.
Content Creation and Branding: Starberry helps clients develop a strong brand identity through tailored content strategies that align with their business goals and resonate with their target audience.
Dedicated Resource Model (DRM)
A distinctive feature of Starberry’s approach is its Dedicated Resource Model (DRM), which offers clients a customisable, resource-based solution rather than a one-size-fits-all service package. This model allows clients to select services based on their unique needs, with resources dedicated to achieving specific objectives within a set timeframe. For example, a real estate agency looking to boost its online visibility could use the DRM to focus specifically on SEO and PPC campaigns, while another agency might prioritise content marketing and social media strategy. The DRM gives clients flexibility and control, enabling them to maximise the impact of their marketing investment based on their business priorities.
Case Studies and Client Success
Starberry’s success is evident in the case studies and testimonials from its clients, who often highlight the agency’s deep understanding of the property sector and commitment to driving real results. Real estate clients have reported significant increases in website traffic, lead generation, and conversion rates as a result of Starberry’s targeted marketing strategies. For instance, clients have noted that Starberry’s SEO and PPC services have not only improved their rankings on search engines but also brought in a higher volume of high-quality leads.
The agency’s award-winning website designs have also been recognised for their ability to enhance brand perception and improve user engagement.
In the UK real estate sector, Starberry has become a trusted partner for many estate agencies, helping them navigate the competitive digital landscape with a robust online presence. Their approach combines creative design, technology, and data-driven insights to help clients achieve sustained growth, even in challenging markets.
Awards and Industry Recognition
Starberry’s commitment to excellence has earned the agency multiple industry awards, including back-to-back Gold Awards at the Negotiator Awards for Best Website. These accolades reflect the agency’s ability to deliver outstanding digital products that meet the needs of real estate clients while staying ahead of industry trends. Starberry’s work has also been recognised for its contribution to improving the digital standards within the property industry, setting a benchmark for quality and innovation.