Richard joined the group as CCO in Feb 2016
• He is responsible for sales, customer success and marketing
• Prior to BYM, Richard served as CCO of GPEA Ltd and was MD of Property Logic
• Richard has a Masters degree in Marketing and Management from Heriot[1]Watt University.
Richard has been in the business of increasing customer revenue through understanding conversions and sales and marketing opportunities since graduating university (Masters in marketing and management) some 17 years ago, he spent his early career working internationally with sales and marketing of overseas property, then saw a niche in the market to develop a Global Referral System.
Richard then joined forces with GPEA the parent company of Fine & Country and The Guild where he helped develop the International network, became the marketing director, was co-founder of the IT division PropertyLogic which he latterly undertook the role of MD before joining BriefYourMarket.
Richard’s expertise spans licensing, marketing and technology notably linked to in the property/home-owner-home-mover sector, the thing that excites Richard the most right now is the world of Big Data and how the correct use of data can drive a businesses success in a modern world
The results Richard will go through detail how the conversion rates are affected by customer experience with your brand and your business. By Mystery Shopping we can understand the areas for improvement whether that is a technological or process improvement or a training requirement.