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Connells Group signs huge new financial products deal with Aviva

Newly enlarged estate agency giant flexes its new marketplace muscle with landmark deal to sell insurance products.

Nigel Lewis

connells

Aviva has secured a five-year extension to its exclusive distribution agreement with Connells Group to provide its mortgage and rental customers with protection insurance, continuing a partnership first formed in 2017.

Following the acquisition of Countrywide by Connells Group in March, the partnership gives Aviva the chance to distribute its life insurance, critical illness cover and income protection cover through more than 1,250 high street agency branches.

Daren Boys, protection portfolio distribution director at Aviva, welcomes the chance to deepen its close partnership.

He says: “We already have fresh joint developments in the pipeline that will help drive further efficiency, improve the customer journey and protect even more customers.”

adrian scott connellsAdrian Scott (pictured), Connells Group mortgage services director, adds: “We are really pleased to extend our successful partnership with Aviva with a new, single long-term agreement for our estate agency business. Aviva provides a suite of great products for our customers, and we look forward to building on our strong relationship by developing into new areas over the coming months.”

The agreement covers most of the estate agency brands now held by Connells Group and the New Homes Group.

Connell’s acquisition of Countrywide made it the UK’s largest estate agency group and aims to provide long-term stability for the firm, freeing it from external debt and bringing years of uncertainty to a close. The enlarged Connells Group accounts for about 10% of all new estate agency instructions and had more than £30 billion worth of mortgage applications submitted in 2020 across its entire business.

August 11, 2021

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