The property market may be almost lifeless as the public heed government advice not to move house but interest in selling homes is anything but dead, exclusive research for The Negotiator has revealed.
Online marketing agency Electric Design says there has been a huge spike in searches online among people wanting to sell their home.
The company, which specialises in online marketing for estate agents, says Google searches for ‘sell my home’ and other phrases are at their highest this year despite the Coronavirus lockdown deadening the property market.
Electric Designs says the same is true, albeit in lower numbers, for online searches for information about organising house valuations and property viewings and investing in buy to let.
“Right now, sellers are wondering about how to sell their property during lockdown,” says Steve Lubbock (left), Head of Digital at Electric Design. “Even if your answer is a list of considerations, there’s still an opportunity to provide an informative update that concerned consumers will appreciate.
“The situation is ever changing. But when the market recovers sellers and buyers who found up to date information on specific estate agent websites are highly likely to refer to these companies first and foremost.
“While physical viewings aren’t possible during lockdown, people have free time indoors on their hands and are open to taking virtual tours of properties on estate agents’ websites to help pass the time.
“Estate agents who, therefore, remain active with online information during this uncertainty are the ones who will be ready for when the market picks up again.”