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Country Life teams up with OnTheMarket

Visitors to the Country Life website can now access properties listed by all OnTheMarket.com members across the UK.

The Negotiator

Country Life OTM imageOnTheMarket (OTM) has formed an exclusive partnership arrangement with Country Life to create a co-branded online UK property search on the Country Life website which has already gone live.

Providing authoritative coverage of the British art and antiques world, property, events and exhibitions as well as commentary on rural life in the UK, Country Life, which is owned by Time Inc UK, is one of the UK’s most iconic magazine brands, and is renowned for featuring many of the country’s finest prime homes.

The property market has always been one of Country Life’s key priorities, both in their weekly magazine and online, according to Jean Christie, Country Life Publishing Director; “We work closely with high-end agents to provide a unique environment that attracts a discerning and high net worth audience, who have the money to invest in beautiful houses.”

Christie added, “We’ve seen the tremendous success of OnTheMarket.com in attracting so many of the leading prime agents in the UK and we envisage the business continuing to grow. We see a major opportunity for our readers, for our website users, for our agent advertisers and for our business in providing a co-branded online search service, powered by OnTheMarket.com.”

Ian Springett OTM imageA recent issue of Country Life carried 53 pages of prime property advertising from agents and Ian Springett (left), Chief Executive of OTM, reports that 52 of these pages were from members of OTM.

He commented, “It makes excellent commercial sense to build on the common interests of our two businesses, our member agents, their clients and the broad property-seeking public. Visitors to the Country Life website will be able to access the properties listed by all OnTheMarket.com members across the UK.”

Various other property portals also have partnership arrangements with valuable media outlets, in an effort to boost website traffic levels and increase the volume of leads that their members and subscriber agents receive.

The Zoopla Property Group, for instance, has long had exclusive agreements with various publications, including The Times, The Telegraph, Independent, Evening Standard, The Daily Mail, Homes & Property, AOL, MSN, Homes24, among others.

September 1, 2015

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