Countrywide plc and the National Association of Estate Agents (NAEA) have announced a new landmark partnership which will see Countrywide’s customer facing estate agents invited to become members of the NAEA.
The agreement makes Countrywide the first national estate agency network to officially adopt such an undertaking, offering employees the opportunity of high level training alongside their nationally recognised qualifications.
The move is sure to gain the approval of many leading qualified trainers, including Tony Lynch (left), a coach at Keep Thinking Big.
He points out that estate agents are no different to any other profession when it comes to the need to update skills and techniques.
He commented: “We all need ongoing training in order to become better tomorrow than we are today.”
He highlights various skills, such as listening, connecting and becoming a ‘master’ at questions that unlock the doors of opportunity as all being learnable skills, as being “imperative for the successful estate agent”.
Lynch also pointed to “attitude” as a key component when it comes to training and learning.
“If a team understands the importance of training and have a hunger for becoming the best they can be, then the ingredients are set for a huge return on investments,” he added.
Countrywide plc includes the largest estate agency and lettings network and operates more than 1,300 associated offices across the UK, through well-known high street brands such as Bairstow Eves, Fulfords, Dixons and Taylors.
This major step to ensure employees are NAEA members may help to reassure more customers that the sales agents they deal with adhere to high professional standards and belong to reputable, recognised and regulated professional body.
Alison Platt (right), Group Chief Executive, Countrywide plc, said, “As the UK’s largest residential property services company, representing 48 estate agency brands and 1,300 offices, this partnership with the NAEA is very significant and another step in raising professional standards within the sector. Working with AgencyPro, our City & Guilds accredited learning centre, we will roll out this programme of bringing new members into the NAEA, building on the strong skills that we already have within the business and also attracting new talent to learn and develop with us.”
Countrywide employees will also benefit from a large number of member benefits, including access to training and continuing professional development, regular updates on regulation and policy changes.
Mark Hayward (left), Managing Director, NAEA, said, “This really is a major milestone for the sector and demonstrates foresight from Countrywide in terms of offering real benefits for their employees as well as guaranteeing customers that all staff are recognised as belonging to a nationally recognised regulated body. Importantly, in the time when housing remains high on both the media and political agenda, it allows Countrywide to contribute to the debate and influence key issues that are impacting the sector via our stakeholder and political outreach. We look forward to welcoming Countrywide staff into our membership and hope this will serve as a catalyst to other national chains to adopt similar practices.”