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Reborn eMoov insists it is co-operating with advertising watchdog over out-of-date reviews

Complaint featured on Advertising Standards Authority's website this week was informally resolved with the hybrid agency, it is claimed.

Nigel Lewis

jaspal emoov image

Relaunched hybrid estate agency eMoov says it is complying with a request from the Advertising Standards Authority (ASA) to remove Trustpilot and Google reviews relating to its previous incarnation prior to the company’s purchase by proptech platform Mashroom.

Mashroom says it is in the process of relaunching eMoov’s website and that the new pages will only feature reviews about its service since it took over the business.

The original complaint to the ASA was made by Andrew Stanton of Estate Agency Insights, who has told The Negotiator he’s been in conversation with the ASA since late October and that it was agreed that Emoov would remove, in particular, references to being the ‘UK’s No.1 Hybrid Agency’ as well as the Google and Trustpilot reviews.

“The claims made in the recent news were resolved last month, and we worked closely with the ASA to ensure that we complied fully with their request,” says its COO Naveen Jaspal (pictured, top).

“Mashroom purchased the brand rights from Emoov and started operating again in January of this year.

“Since then, we have been in the process of rebuilding the company and the sole focus on the emoov rebuild has been with the customer at its core.

“Since our relaunch, we have received a significant amount of 5-star reviews from clients that have used our service this year and that number is on the increase.

“We are in the process of building a fresh new website, using the wonderful reviews we have received from 2019 to display how the new emoov is not just new and improved, but paving the way forward for the online estate agency model, where people come first.”

Naveen will be speaking at The Negotiator conference on November 29th.

November 14, 2019

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