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Agencies & People

Emoov attracts YOPA and Purplebricks agents as latest crowdfunding hits £1.5 million

Hybrid operator reveals that it is attracting agents from rivals as well as traditional agencies.

Nigel Lewis


Emoov has revealed that it now employs several former Local Property Experts from YOPA and Purplebricks within its team of 30-plus Local Property Agents (LPAs).

emoovThis includes Reece Raddick, who is a former Purplebricks LPE now working for eMoov in Kent, and Diane Bainbridge (pictured, left) who is a former YOPA agent now working for eMoov in the North East.

Agents working for eMoov have OTEs of £50,000, work from home and both chase and close instructions but also undertake seller liaison duties. All other functions including sales progression and offer negotiation are completed by other staff.

Details of its former YOPA and Purplebricks team members are included within answers to questions asked by investors within the pitch document for its latest round of crowdfunding.

It has now raised over half a million pounds more than it originally hoped to receive from small investors via the Crowdcube funding platform.

Launched on July 4th the campaign raised £1.12 million during its first day after being offered exclusively to staff, friends, family and former customers.

After then being widened to include members of the public, the company has now raised an additional £348,000.

Imminent IPO

Emoov says it will launch an IPO soon after this crowdfunding round is closed in two weeks’ time.

So far 600 people have committed cash to the campaign ranging from £10 to £500,000 although the most common investment is between £1,000 and £10,000.

This takes the total number of investors in the company to 1,500 including private individuals, venture capital firms and ‘family offices’ and those who contributed to an Crowdcube funding campaign in 2015 that raised £2.15 million.

Russell Quirk emoov“We have created a movement across the estate agency sector,” says Emoov CEO Russell Quirk (pictured, right).

“We are delighted to have such an impressive list of investors that are behind our quest to improve the home buying and selling process forever.”

July 19, 2018

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