Home » News » Agencies & People » Bective spends ‘significant sums’ on rebrand and recruitment drive
Agencies & People

Bective spends ‘significant sums’ on rebrand and recruitment drive

New senior team at famously upmarket central London agency says it has invested in order to expand 'within and beyond' its six locations.

Nigel Lewis

bective estate agency

One of London’s poshest and oldest estate agency firms has undergone significant changes including a brand refresh, a recruitment drive and the setting up a new senior team.

Bective, better known for many years as Bective Leslie Marsh, was formed in 1995 by Irish aristocrat the Earl of Bective, better known as Christo Headfort. The Marsh part of the company also has historic connections going back to 1885.

As well as claiming to be London’s first prime estate agency, the firm has bagged several starry clients in the past including include supermodel Elle Macpherson, Stella McCartney, Ed Sheeran, Richard Branson, Lucy Yeomans of Harpers and Queens, Trinny Woodall and fashion designer Alice Temperley.

In 2011 Headfort left the agency he founded to join central London rival Sotheby’s International, and his former company adopted the more singular name Bective soon afterwards.

All of its six branches have now been rebranded, led by its new management team, Operations Director Thomas Dainty and Revenue Director Craig Tonkin.

Both are veteran London agents with senior positions at Foxtons, Dexters and Marsh and Parsons on their respective CVs.


“Our pedigree as London’s original estate agent to the discerning stands us in good stead for the journey ahead,” says Dainty.

“Former owner Christo Headfort, Earl of Bective, was the first to secure a million-pound Chelsea house deal in the mid-1980s and was the original Prime London Agent’.

“Our plan now that we have invested substantial sums in our people and our branding, is to grow the Bective business across our six locations and beyond and with lifestyle in mind as well as relationships, not just transactions.”

craig tonkin bective estate agencyTonkin (pictured) adds: “Our agents are hand-picked local experts that know their communities and the market intimately and can therefore provide the very best advice and the most accurate market appraisal. We’re a trusted company and we’re building further on that.”

Nick Charnock, who joined Bective last year as its CEO, has resigned as a director. Charnock previously worked at JLL and before that headed up Sarah Beeny’s hybrid estate agency Tepilo.


October 19, 2021

What's your opinion?

Please note: This is a site for professional discussion. Comments will carry your full name and company.

This site uses Akismet to reduce spam. Learn how your comment data is processed.