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Estate agents earn £4,770 per sale, claims zero-fee hybrid agent

Strike, formerly known as HouseSimple, says its research shows traditional agents are charging too much.

Nigel Lewis

estate agent fees

Estate agents have earned £4,770 per property sale on average in the UK over the past decade, it has been claimed.

The figure has been published by hybrid estate agency Strike, formerly HouseSimple, which is currently rolling out its free home selling service across the UK.

The agency, which generates its revenue from recommending third-party services such as mortgages and conveyancing to clients, has completed the research in an attempt to highlight how much vendors pay on average to sell a property.

It also says that 11% of vendors payed more than £10,000 to sell their home.

But the figures do reveal the huge variation in fees earned by agents across the UK.

  • London – £6,573
  • Birmingham – £5,622
  • Southampton – £5,481
  • Bristol – £5,316
  • Belfast – £4,667
  • Norwich – £4,338
  • Liverpool – £4,221
  • Edinburgh – £3,690
  • Sheffield – £3,405
  • Glasgow – £3,273
  • Manchester – £3,265
  • Cardiff – £3,255
  • Newcastle – £3,167
  • Leeds – £3,000
  • Nottingham – £2,854

Also, Strike says more than two in five (44%) of UK sellers were unhappy with the service provided by their estate agents, peaking at 58% in Belfast.

And it claims that the level of agency fee charged depends on a range of factors including gender (men appear to get better deals than women) and age group (Millennials seem to be happy not to haggle on fee).

Sam Mitchell, CEO at Strike, said: “Estate agent fees are often the most significant expense when moving to a new house, especially with the current stamp duty relief, and it’s really interesting to see which factors affect how much people pay.

Earlier this year Rightmove put the average fees at £4152.

November 26, 2020


  1. Well Sam your research figures for the area of Lancashire that I work in are well of the Mark and that’s a fact and not based on a set of figures pulled together multiplied then divided to make an average
    Most estate agents are above average in their professional capacity and it’s the let’s reinvent the wheel brigade that on average probably get most complaints and give the rest a bad name
    When will you learn that the majority of people are prepared to pay for a good estate agency service and don’t trust the we don’t charge commission or fees brigade !

  2. Thats because we work hard to earn them. !!!!
    As any of my clients many of whom return time after time to instruct me
    Just read our reviews

    This is a more recent one from a lawyer!

    “Daniel Ginsbury
    Partner at Ingram Winter Green LLP Solicitors

    Glad to have taken a complex high-value residential disposal through to completion today, under the steady co-ordinating hand of Murray Lee of Dreamview, expertly pulling all the component strands together.

    Looking forward to working with you again soon Sir !”

    And was echoed by his client

    We also receive no fees if we dont sell. Where else do you find that?

    And we also try to make sure we achieve the best prices for our vendors working hard to cover the fee element of the sale price

    Lets focus on the positives
    6 out of 10 were happy with their agents (60%!)
    Better rating than many other businesses

  3. I can imagine the wonderful service that the public will receive at Strike and then complain about Estate Agents. The sooner these cheap and nasty brands fold the better. Give great service and charge accordingly.

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