A new property industry marketing platform says it wants to give back estate agents control over their data while at the same time enabling them to market their properties and services to local prospective buyers, sellers, tenants and landlords.
Launched by property portal Residential People, NurturingAI uses similar tech as Amazon and other online retailers to track people across the internet, predicting when people are planning to move home or rent out their properties.
It then uses this information along with estate agents’ in-bound leads to get a full picture of the property market and people’s activities within it.
“Some people think their mobile phones are listening to them when they see targeted ads ‘following them’ across different websites, but instead it’s retailers like Amazon using Big Data to pinpoint their customer and their preferred purchases,” says founder Chris May (pictured).
“Keeping ahead of the estate agency curve, NurturingAI also works this way. It’s an automated omnichannel marketing CRM using collaborative filtering – a form of predicting what people do and want.
“Quite rightly agents are protective of their data, but many do not do anything to make profit from it either.”
NurturingAI says it helps to nurture and harvest potential prospects so that an estate agency branch is in touch with their customers even while they sleep.
May says he already has 500 agents who want to be early adopters of his new tech.
“Advertising on portals is great for generating data, but we want to hand that data back to agents, so they are less reliant on portals,” adds May.