The ongoing and aggressive marketing by Ewemove of its franchises is producing results, the latest results from parent company TPFG reveal.
It highlights how Ewemove has sold 37 new territories during the first six months of the year up from six during the same period last and taking its total to an all-time high of 149 hybrid territories.
“This puts the Group well on track to achieve one of its core strategic aims: to double the size of EweMove territories to 230 by the end of 2022,” says TPFG boss Gareth Samples.
Ewemove has been running myriad campaigns on social media enticing recruits, including a recent post aimed at the Sheffield areas: “With property prices remaining high, now is a fantastic time to start looking at franchising with us, so make sure you get in touch before all the areas go,” it said.
The agency has also benefitted from the pandemic as former workers from Covid-hit industries have sought new sources of income and see the booming housing market as a safer bet.
As The Negotiator reported recently, this growth has been generated in part by recruiting people with little or no property industry experience, a common practice across the franchised estate agency sector.
In June we highlighted how a former South African forestry worker recently arrived in the UK had been given the title of ‘branch director’ despite only the company’s training programme behind him, while other recent recruits have included a former car valeter.
At the time of our story Propertymark pointed out that it supported the recruitment of franchisees by companies like Ewemove as long as they had structured support, it lamented that the industry still had no mandatory levels of qualifications or that quality of training is still not regulated.