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Now it’s Ewemove’s turn to adopt ‘local expert’ hybrid estate agent model

Franchise Property Group-owned hybrid agency Ewemove is offering experienced agents three-year contracts to become Local Property Partners and earn via commission.

Nigel Lewis

The Property Franchise Group’s hybrid agency brand EweMove has begun recruiting ‘Local Property Partners’, aligning itself more closely with the Purplebricks model.

Its new LPPs , unlike franchisees, will operate on a set territory, commission-only and generally looser basis.

This, the company says, will enable people who can’t afford the set-up costs of EweMove’s ‘traditional’ franchise model to get involved.

There will be no set up costs for LPPs, who sign up for a three year deal and will be incentivised to create “successful sales, not listings”, the company says.

“The biggest difference here is that our LPPs will be paid by us on a commission basis unlike our franchisees who pay us a fee,” EweMove boss Nick Neill (pictured) told The Negotiator.

Unlike other hybrid agents, Nick also says potential LPPs must have at least three years’ experience working as a sales valuer before they can join.

Once up and running, LPPs will be paid £250 per listing and then 20% of the sale fee upon completion.

“The challenge in the past has been that entrepreneurs have approached us to become franchisees but haven’t had the capital to pay the entry costs and open a franchise of their own, so to become an LPP is a good alternative,” says Nick.

“Franchisees will make more money than LPPs but that’s fine, because they have to invest and risk more.”

LPPs will be put through a tough training course like their franchised counterparts, as well as receiving marketing and administration support for their territory, which Neil says will include approximately 20,000 households.

Referrals

EweMove says LPPs will also be able to earn money from generating referrals for mortgages and conveyancing of approximately £100 per completed sale.

One of the first to join is Darren Loftus (pictured, right), who is now operating as an LPP in Stroud, Gloucestershire.

“I’ve worked with estate agency for 13 years and was keen for a new challenge, so when the EweMove LPP offer came about, I didn’t hesitate,” he says. “EweMove is going places and I want to be a part of that.”

May 1, 2018

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