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Unusual marketing tactic? Agent runs competition to rename development

Norwich estate agent abbotFox offers chance to get your name in lights – literally!

Sheila Manchester

“I name this building…”

Normally it is an honour bestowed upon royalty and celebrities, but this could be your chance of fame. Norwich estate agent, abbotFox is about to launch a competition in which the winner will choose the name of a new apartment building in the centre of the city.

This once in a lifetime opportunity is the consequence of abbotFox gaining permission to be able to re-name Elliot House on Ber Street, which is currently being converted into 45 luxury apartments.

The competition will run until the 24th March when the winner will be announced. abbotFox would like to receive as many ideas and suggestions as possible, from famous people in the area, to your favourite things and anything else you can think up – the quirkier and more unique, the better. Two answers will be picked and then the public will cast the final vote on what the building will be named.


Entering the competition will give participants the rare prospect of becoming part of the Norwich property landscape. In a years’ time, if you know somebody who is moving to Norwich, you will be able to drive past and tell them that you were responsible for naming that building.

Elliot House was previously used as commercial offices. It’s ideal location at the top of the hill on Ber Street grants fantastic city, skyline views over Norwich. The 45 apartments will be marketed by abbotFox in the summer of 2017 and you could play a role in the first line of the address!

Ian Forrest, the branch manager at abbotFox said, “The competition is a unique opportunity for members of the local public to leave a lasting impression on Norwich’s ever changing landmarks.”

The competition will be run through the abbotFox social media channels, so send in your suggestions to either Facebook (https://www.facebook.com/abbotFox/), Twitter (https://twitter.com/abbotFox) or Instagram (https://www.instagram.com/abbotfox/) and they will collate all the answers and reveal the most popular suggestions each week.


February 27, 2017

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