One of Ireland’s top estate agent personalities Geralyn Byrne has died at her home unexpectedly aged just 62.
For decades Byrne’s influence and sales skills dominated the often wildly competitive Dublin 6 residential property market which is the city’s equivalent to Mayfair or Kensington.
After studying property, she joined Sherry Fitzgerald in 1987, a year after it was founded by Mark FitzGerald and Philip Sherry, launching her first branch in 1989 where she began cultivating her reputation as a fearless negotiator.
She helped make the now 90-branch Sherry FitzGerald Ireland’s most famous estate agency, which has influence and connections far beyond the emerald isle. During the noughties it financed a management buyout of London agency Marsh & Parsons.
Byrne featured regularly in Irish and international media, including one snowy day in 2018 when she famously skied to a viewing to bag an instruction.
She covered many of Dublin’s most upmarket areas including Ranelagh, Dartry, Rathgar and Rathmines and sold hundreds of the multi-million euro properties to be found within them.
Byrne died at her Ranelagh home on Monday night, not having reported any ill health.
Mark FitzGerald (left), Sherry FitzGerald’s chairman, says: “Geralyn lived in a modern world yet possessed an old-fashioned duty of care.
“Her gentle manner belied a steely resolve on behalf of her clients. Her work ethic was phenomenal and her negotiating skills legendary. We, her friends in Sherry FitzGerald, are truly devastated.”
The estate agent is survived by her husband Greg Ryan, children Jack, Anna and Mike, sister Moya and brother-in-law Michael.