Leading North-West independent estate agency Farrell Heyworth has officially re-joined Zoopla.
The 29-year-old agency caused a stir during the pandemic when it announced that it establishing seven ‘hub’ and ‘super-hub’ offices in Preston, Garstang, Barrow-in-Furness, Blackpool, Lancaster, Chorley, Clevelys and Morecombe.
These are the branches left after the company cut its original network by 60% during the pandemic from 18 branches following a review that was begun in June. Zoopla, like Rightmove, charges per branch so Farrell Heyworth brings a lower number of offices to the portal than it would have a year ago.
Farrell Heyworth appears to have been planning the move for some time; in February it advertised for a marketing manager to help manage both its Rightmove and Zoopla accounts as part of the job description.
The agency had previously listed with Zoopla before quitting, but the portal says this was not related to an OTM membership and its ‘one other portal’ rule, as is often the case.
Jeremy Collins, Group Director at Farrell Heyworth, says: “This year we have made a lot of changes at Farrell Heyworth consolidating [the] branch network… while still operating in all of our North West markets.
“Returning to Zoopla will help support our super-branch proposition, offering vendors and landlord’s properties the widest possible exposure to the market.
“2021 will be our 30th year helping clients move and find a new home in the North West, our theme for the new year is ‘Let’s make 2021 the best year ever’ so re-joining Zoopla is part of that ambition.”
The agency has already begun uploading its 2,000 properties to Zoopla.