Home » News » Marketing » Fine and Country returns to TV advertising
Marketing

Fine and Country returns to TV advertising

Story-telling agents say that television advertising increases their brand awareness by over 5%

Sheila Manchester
HOT TOPIC This story is being discussed in the forum nowThe Negotiator says:

TV advertising is a brave investment - does it bring results?

fine-country-adFine & Country is re-launching its story-telling TV advertising campaign advert following the success of their advertising campaign in March. The re-launch will run from this September until the end of October.

This time the TV advertising campaign gets snappier – with a ten-second advert rather than thirty-seconds. The advert will run again on More 4, Home, 4oD and two new channels Drama and Yesterday. Using the theme of ‘story telling’, the advert focuses on the importance of choosing the right agent who understands how to turn a home into a bestseller.

The original thirty-second version of the advert will still be available on the Fine & Country website and YouTube channel. That version shows different life events that happen inside the home, from an exciting birthday party, to the everyday happiness like being with the family dog and a little girl playing in her bedroom.

fine-country-david-lindley-ceo“This is an exciting time for Fine & Country,” said David Lindley, CEO of Fine & Country. “Brand awareness has increased by over 5 per cent within the first three months of the first advert running, and has been viewed over 13 million times. We want this figure to keep growing.”

The story telling style is a great idea and when somebody turns from the television to their iPad or phone, the theme continues:

“Your home is an unfolding story. Imagine if people could see your home as you see it. What it looks like, sounds like, what it feels like to explore, to live, to laugh and to love. At Fine & Country, we sell more than bricks and mortar. We sell the story of your home, the way you have lived it. Properties like yours require a bespoke and imaginative promotional approach. This is why, when marketing your home to potential buyers, we enhance the lifestyle of your property, focusing on your favourite features and the reasons why you chose to buy it. Your story deserves a happy ending. At Fine & Country we do more than sell houses, we turn your home into a bestseller.”

A closely linked print campaign will feature in the national press at the same time.

http://www.fineandcountry.com/uk/campaign

HOT TOPIC This story is being discussed in the forum nowThe Negotiator says:

TV advertising is a brave investment - does it bring results?

September 27, 2016

About Sheila Manchester