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Agencies & People

Where there’s muck there’s digital opportunity, says Fisher German

Rural agent and consultant launches mobile phone app for the countrywide mobile set.

Nigel Lewis

If you think that rural estate agents are a bunch of tweed and welly-wearing luddites then think again. Country agent Fisher German has launched a mobile phone app for the rural community that puts the efforts of most tech-savvy city agents to shame.

The 15-office company, which has its HQ in Ashby-de-la-Zouch in Leicestershire and offers a range of consultancy services to the rural business and property market including a residential estate agency business, has launched an app that offers users news from the BBC and Farmers Weekly, its own news as well as events calendar, weather updates all based on the user’s location.

The app (pictured, right) will also offer weights and measures converters, agricultural commodity data and digital maps.

Available via both Google Play and the Apple’s App Store, the app doesn’t include residential properties for sale, and instead focuses on the wider rural community.

Outside the norm

The idea for the app came not from an expensive digital agency, but instead was thought up during a Dragon’s Den-style brain-storming session with Loughborough app developer Cuttlefish last year.

“I am excited to have worked on a project totally outside of the norm for a Rural Chartered Surveyor and am tremendously pleased with the result,” says Fisher German Associate Mike Reynolds (pictured, left).

“Our app brings together information useful to members of the rural community and related services, into one place for ease of use.”

Chain reaction

Fisher German is also keen to embrace technology in other ways. The company’s residential team has also been using Sohail Rashid’s two-year-old online sales progression tool View My Chain.

Its residential agency staff say it has helped its negotiators deal with chains which include vendors who are using online agents who don’t offer the same level of sales progression support as traditional agents.



June 26, 2017

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