Former Haart estate agent, Stuart McGregor, has fulfilled a long-standing ambition to set up his own independent agency in Clacton as he predicts house prices will continue to grow but at a slower rate.
Red Rock Estate Agency, based out of Oak Business Park, is among just a handful of new or expanding independent firms while many have struggled to maintain a high street presence.
The pandemic delayed Stuart’s plans to launch his first branch in Clacton but the agency finally opened in April and already has a team of six, with two more due to join the team in the coming weeks.
Frustrated by the strict structure of corporate estate agency, the father of three wanted to do things differently and create a flexible and enjoyable house buying experience for both staff and clients under a unique brand.
“How we look is perhaps not everybody’s cup up of tea but I want us to be seen as normal human beings, with personalities, that people can relate to,” says Stuart.
“I also wanted to create a working environment which is fully enjoyable for the people that I work with…allowing them to decide how and where they chose to work is what we call Estate Agency for grownups!”
He adds: “The housing market has grown from strength to strength which presented an opportunity that could not be ignored, there really is no time like the present. So with a strong housing market and sound words of advice from my father, Red Rock Estate Agency was born.”
Stuart believes that house price growth will slow but continue over the next 12 months and that the key to survival is adaptability and strength in numbers, not just in terms of properties for sale, but also team numbers.
“Some Estate Agency businesses will struggle through this period with limited available stock on their books,” says Stuart. “This is where estate agents that deliver a fantastic customer experience will not just survive, but thrive.
“I also feel that those that work within either the self employed model or are solo working will start to step back into team working environments. Challenges and changes in the market are always easier to conquer when working as a team rather than alone.”
In addition to opening Red Rock, Stuart has also committed to giving back to the Clacton community.
Stuart says: “As estate agents we expect so much from the local community, whether it be asking people to use our services or hoping they recommend us to people they know, but I strongly believe we should give back.
The Red Rock Foundation allows us to support local charities, organisations and groups by way of funding or support by us dedicating our time to a worthy cause. Our foundation has big plans for the future which will grow inline with our estate agency business.”