A new membership club exclusively for independent estate agents is to go ahead following a meeting yesterday of 11 founding members, during which they all signed a letter of intent to begin inauguration of CIELA.
The aims of CIELA – The Charter For Independent Estate and Letting Agents – are to unite independent agents against corporate domination, unfair practices and the online threat says Charlie Wright, CEO of property software firm Easymatch (pictured, left) and who had the initial idea for CIELA
Wright has been extremely critical of online agents such as Purplebricks, and in an open letter to agents recently said they are “undermining the whole industry” and “exploiting vulnerable first-time sellers who are naïve to the challenges and difficulties involved in a successful sale”.
Wright started his business life working as a broker on the Liffe trading floor in London before setting up his first businesses for agents; photos and floorplans provider Datography, followed by thebu2iness.com, which has become Easymatch.
So far eleven agency businesses owners/managers have been signed up, each to take up a regional chair role within CIELA, with a further two places exclusively reserved for women. The group will meet again on 22nd February to review the paperwork and principles of the club’s birth.
The organisation has also revealed details of its likely structure. This will include 12 founding members and up to 100 regional, county and London officers. CIELA aims to recruit up to 15,000 independent agent branches around the UK.
CIELA founding members so far
Donald Collins, Sales Director, Go View London
Tom Bloomfield, Director, Bloomfield Grey
Richard a Brassard, Director, Courtenay
Kristjan Byfield, Co-Founder, Base
Nick Goldsworthy, founder, Logic Estates
Andy Ferguson, founder, Logic Estates
Peter Wetherell, Chief Executive, Wetherell
Jay Chitnis, MD of HJC Estates
Perry Power, Director, Power Bespoke
Luke Gidney, Managing Director, Let Leeds
Simon Gresswell, founding partner, Finlay Brewer
Where: West London