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Agencies & People

Foxtons turns to Saatchi to help boost its flagging business

Global advertising agency has created a punchy ad campaign to improve the fortunes of the formerly profitable firm.

Nigel Lewis

foxtons

Embattled high street firm Foxtons has begun its first advertising campaign, created for the company by one of the world’s most famous jingle-writing firms, M&C Saatchi.

The estate agency has until now relied on its up-market branches and aggressive sales techniques to spread the word , but following a woeful 12 months during which it has struggled in London’s tough market, the company has turned to the big guns of the advertising industry for help.

Foxtons has joined M&C Saatchi’s Accelerator programme. It aims to boost growth within clients’ businesses, often featuring its signature big-font, straight-talking messages.

This includes poster advertising which feature the slogans: ‘In a slow market you don’t need a slow agent’ and ‘Movers need shakers, get Foxtons on it’. These are being plastered all  over its branch windows too.

Strong foundation

“We have a strong foundation in our well-known brand and this advertising campaign marks the start of a number of new marketing activities that will engage Londoners,” says Foxtons marketing director Steve Rodgers.

Our business is built to serve customers better – with the size and strength to reach more people, fuelled by the commitment and expertise of our people. This advertising campaign brings that message home.”

M&C Accelerator partner Richard Alford says: “Foxtons is a great London brand. All we did was put into words what the brand has been doing brilliantly for years – tirelessly helping property buyers and sellers get where they want to be.”

The estate agency made its first ever loss during the first six months of 2018, losing £2.5 million on a turnover of £53 million.

August 28, 2018

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