Embattled high street firm Foxtons has begun its first advertising campaign, created for the company by one of the world’s most famous jingle-writing firms, M&C Saatchi.
The estate agency has until now relied on its up-market branches and aggressive sales techniques to spread the word , but following a woeful 12 months during which it has struggled in London’s tough market, the company has turned to the big guns of the advertising industry for help.
Foxtons has joined M&C Saatchi’s Accelerator programme. It aims to boost growth within clients’ businesses, often featuring its signature big-font, straight-talking messages.
This includes poster advertising which feature the slogans: ‘In a slow market you don’t need a slow agent’ and ‘Movers need shakers, get Foxtons on it’. These are being plastered all over its branch windows too.
“We have a strong foundation in our well-known brand and this advertising campaign marks the start of a number of new marketing activities that will engage Londoners,” says Foxtons marketing director Steve Rodgers.
Our business is built to serve customers better – with the size and strength to reach more people, fuelled by the commitment and expertise of our people. This advertising campaign brings that message home.”
M&C Accelerator partner Richard Alford says: “Foxtons is a great London brand. All we did was put into words what the brand has been doing brilliantly for years – tirelessly helping property buyers and sellers get where they want to be.”
The estate agency made its first ever loss during the first six months of 2018, losing £2.5 million on a turnover of £53 million.