Foxtons has given its Sloane Square branch a digital makeover which will see the London estate agency reposition itself in a bid to raise the bar when it comes to what clients should expect from an agent’s high street presence.
The first branch to open its doors with a digital makeover is its new Sloane Square office (pictured) on the posh King’s Road where average house prices are around £1.7 million.
Foxtons closed the doors to its previous King’s Road location in May of this year and since then, the firm has been working hard to redesign the concept of the estate agency front window and the role it plays on our high streets.
While many agents are shutting up shop for good and moving towards a larger dependence on their online presence Foxtons says that it remains committed to the physical offering of the estate agency office.
The Sloane Square office is the first to benefit from the digital overhaul which includes new LED full frontage window displays that play bespoke video content to catch the attention of passers-by.
There is also a new look and feel to the front office that the agency says aims to ‘provide a more experiential offering’ to those walking through the front door.
RAISES THE BAR
Guy Gittins, Foxtons Chief Executive, says: “We believe it raises the bar when it comes to what our clients should expect from an agent’s physical presence.
“We’ve always done things a little differently at Foxtons and we understand our clients simply don’t value the hands-off approach deployed by hybrid and online agents, an approach that has become increasingly prominent in recent years.”
He adds: “Our network of offices are a vital part of the Foxtons DNA and ensure that we continue to deliver quality service from bonafide market experts, who understand every inch of their local market and get the right deal done, whether that be Lettings or Sales.”
The Neg revealed last month how Foxton’s strategy of buying lettings businesses coupled with lettings organic growth has protected the Group’s profitability with the London agent reporting revenue up 5% to £114.8 million despite sales market volumes being down 23%.