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Letting agency rents 26 properties in one month via virtual viewings

Oakwood Homes in Kent says the properties were promoted via group online tours via proptech platform Gavl.

Nigel Lewis

virtual viewings lettings gavl

A letting agent in Kent is claiming to have let 26 properties in a month entirely via virtual viewings.

Margate and Ramsgate-based Oakwood Homes didn’t do any physical viewings but used livestreaming platform Gavl instead.

It says this has transformed its lettings business and won’t be returning to the pre-pandemic way of doing things when it normally arranged up to 20 viewings per property.

Many agents have embraced virtual viewings, although some landlords and tenants might be sceptical that an online tour can replace in-person viewings.

But Gavl believes these livestream viewings are the natural next step, as they reduce the pressure on landlords who only have to open up their home once, rather than carrying out a range of one-on-one virtual viewings with applicants who aren’t seriously interested.

Virtual viewings

Its virtual viewings mean agents can showcase properties to large groups of applicants at the same time, creating a virtual open house viewing.

These viewing events are interactive with an online chat function, so would-be tenants can ask agents questions about the property while they’re going on a virtual walk through.

Each livestream event has its own dynamic live link that can be embedded on a website and portal listings, as well as promoted on social media. Agents then get a transcript as well as details of all the applicants who turned up.

joel gavlJoel Smith (pictured), CEO of Gavl, reckons it’s revolutionising the way agents market properties in the long-term.

“Carrying out livestream viewings drastically reduces the number of physical viewings required per property and, as shown by Oakwood Homes, they can eliminate the need for them altogether in many circumstances,” he says.

Read more: Is all the hype around virtual viewings true?

February 3, 2021

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