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Global First: house is sold direct via a property portal listing

The Negotiator

Link to Auction NewsA family house in Ireland is being claimed as the first in the world to be sold directly via an online auction on a property portal.

The auction took place on 11th September, simultaneously on MyHome.ie, which is Ireland’s answer to Rightmove, and the website of Artis, an estate agency which specialises in upmarket properties within the Irish city.

The pilot auction sold the detached five-bedroom house in the Shankhill area of Dublin for €605,000 (£570,000), €35,000 more than its reserve price of €370,000.

The hour-long auction, which saw 28 bids by three different anonymous bidders, was handled by Irish auction proptech platform Offr which recently launched in the UK.

To use the service, agents add an Offr button to a listings and, after potential bidders have logged in and qualified themselves, the button then opens up an in-page auction tab where the bidding battle then takes place. Those not registered are able to watch.

“The sale forms part of an informal pilot collaboration between Offr, Myhome and their mutual agent clients, to explore the concept of an agent being able to hold an online auction simultaneously on their own website and on the property listing on the portal website, with buyers able to register and bid from either website, using the Offr button,” says Robert Hoban, the CEO of Offr.

https://offr.io/

October 22, 2020

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