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Goodlord appoints new CEO

Oh Goodlord screen display

Oh Goodlord Ltd has appointed William Reeve, a tech entrepreneur/investor, as Chief Executive Officer.

Goodlord, founded in 2014, enables tenancy transactions to be managed in one system. To date Goodlord has raised £10 million from investors such as GFC Capital, LocalGlobe, QED and Ribbit Capital, and has 400 UK agency customers.

The firm has undergone a restructure, shifting focus from sales and marketing to the development of new features and automation of the platform.

Reeve has been involved in board roles in UK tech successes such as Fletcher Research, Graze, LOVEFiLM and Zoopla. He will work with Goodlord’s founders Richard White (former CEO) and Tom Mundy (COO) to develop its technology and support its letting agent clients to cut costs, improve user experience and develop new revenue streams.

Richard said, “I’m immensely proud of what we’ve built at Goodlord over the last four years and to recruit somebody with William’s experience is testament to the exciting vision we have. I look forward to working with William to help Goodlord in its next phase.”

Reeve added, “Goodlord’s unique technology is enabling more and more letting agents to improve their profitability and streamline their users’ experiences. I’m thrilled to be joining the business at an exciting stage, as it rolls out a pipeline of new products to make renting better.”


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