It is estimated that 90 per cent of consumers google a business before financially engaging with it. If estate agents have secured positive reviews and third-party blogs have said only good things about them, their online reputation will be secure.
However, many agents have experienced disgruntled clients, who vent their anger in negative comments across social media and review sites, potentially ruining a hard-earned reputation. Even though agents invest on digital branding campaigns, they can’t buy brand reputation.
Ben Davis, Chief Executive of PropertyHeads.com said, “In the digital space, brand reputation is built through positive conversations with consumers; good reviews and feedback across social media; brand transparency and honesty; and listening to customers. We created PropertyHeads.com to empower estate agents to maintain control of their brand by networking with their clients, posting content and managing enquiries. On our site, agents can get a review from a customer, that is then automatically flagged to that customer’s friends and family, when they themselves looking for an estate agent.
“We will ban agents (or more likely a firm masquerading as an agent) if they consistently get very negative reviews. We can do this because we don’t charge agents, so we’re not motivated by subscription payments and all our reviews are attributed to real members, so it is impractical to game the system. We give agents the chance to build their brand and reputation through posting quality content, engaging with local movers.
“Forming groups on PropertyHeads.com builds reputation and wins business, a boost to reputation in itself.”