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Guild parent firm denies takeover rumours

Nurtur.group, which owns The Guild and Fine & Country, says there is no truth in speculation that it is seeking a buyer.

David Callaghan

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The Guild parent company Nurtur.group has poured cold water on rumours that it’s seeking a buyer for the entire business.

The company, which operates Fine & Country as well as The Guild of Property Professionals, says it is not for sale.

Jon Cooke, CEO of Nurtur.group, told the Neg: “We have a supportive shareholder, with the support of which the group has grown considerably over the past 18 months to two years, acquiring four businesses.

“Our shareholder will continue to work alongside nurtur.group to help ensure future growth.”

Investor backing

Nurtur’s majority shareholder is the City investment firm Toscafund, which has been behind Nurtur’s acquisitions of proptech firms in the last few years, including BriefYourMarket, Leadpro, Starberry and The Property Jungle.

Nurtur.group changed its name from epropservices early last year, with the declared intention to become a major player in the proptech investment market.

It also launched a proptech ‘Accelerator Programme’ headed up by one of its NEDs, former Reapit boss Gary Barker.

Exclusive supplier

Under a deal with eXp UK announced in the summer, Nurtur.group became the exclusive supplier of Google Local SEO, Facebook Advertising and LeadPro across eXp’s extensive network of 350+ agents.

Back in 2017, Nurtur, under the group’s previous name GPEA, signed a £60m deal with easyProperty to offer its member agents online agency capability.

November 29, 2023

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