A former Chestertons sales director, Nick Carter has launched Harding Green, a US-style estate agency in central London which, he claims, will be unique way of selling and letting property in the UK.
The business will run a central office but instead of staff, the company’s Associates will be self-employed and individually responsible for between 15 and 20 properties for sale or to let.
The Associates will be able to either work alone or in pairs and manage between 30 and 40 properties, and choose between several commission structures.
This includes receiving a salary and 20% of the commission or working without a salary and taking up to 75% of any commission.
Harding Green says it is looking for agents who have a minimum of five years’ experience in the London market in sales or lettings.
In return, Associates will receive leads from – and be supported by – the firm’s Kensington office including the usual admin, IT and marketing services. This will include advertising and public relations campaigns.
The company says each Associate or pair of Associates will remain the sole point of contact for each client from start to finish and therefore be able to dedicate “more time to both the client and the property, facilitating a new level of client service and a higher conversion rate of instructions”, it says.
The company has also launched a website, although it currently features just a holding page inviting agents to join “the Harding Green Network”.
Nick is the new venture’s Managing Director and, before starting up the business, he spent six years at Chestertons where he was Head of Sales for its Kensington High Street and Church Street offices. Before that he spent six years working at Ballards in Henley-on-Thames in Oxfordshire.
“All too often I have heard sellers’ frustrations of being passed around the office, having chosen the company based on the likeability and expertise of the professional they initially met,” says Nick.
“I have also seen the industry change substantially over the years, in some cases beyond recognition, where pressure on fees, salaries and service is a race to the bottom.
Agents are not generating the level of commission they used to and agencies are struggling to turn a profit.
“My aim is to therefore attract the best property professionals across London by offering unlimited earning potential for our associates, their own portfolios, flexible working arrangements, attractive commission structures and slim overheads.”