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High-profile agent signs up to join new recruitment ‘associate’ network

Will Smith is to become the region's Rayner Personnel representative but continue to run the Land and New Homes part of his Compete agency.

Nigel Lewis

complete recruitment

A leading SW estate agent is the latest to join an unusual new network of industry recruitment ‘associates’ after revealing that they have found local recruiters ‘lacklustre’.

Will Smith (above), who is well known in the region as the founder of five-branch and new homes specialist Complete, is to become the SW of England representative of Rayner, leaving the company’s MD Jade Boyles-White (above)to concentrate on running its estate agency operation.

The firm has offices in Exeter, Newton Abbot, Plymouth, Teignmouth and Bovey Tracey.

“As a growing estate agency we have often been left disappointed by recruiters, with many being somewhat lacklustre,” says Boyles-White.

“Recruitment and estate agency involve similar skills to one another and so it makes sense for us to use our industry expertise, experience and contacts to offer an improved, complementary recruitment proposition to estate agencies here in the South West. It makes a lot of sense”.


Smith is the latest of eight such associates to sign up to the network in recent weeks but will continue to look after his company’s New Homes and Land operation.

He says: “I’m so excited at the prospect of building the Rayner Personnel proposition locally and in offering the same level of recruitment service that I myself would want and expect.

“I’ll be banging on a few industry friends’ doors soon to listen to how our new venture can help them.”

The associates programme is part of Rayner Personnel’s push to expand quickly across the UK and become the nation’s leading specialist estate agency recruitment brand.

The other recently-joined associates are former LSL heavyweight Jo Green who is now its Group Operations Director; former Rightmove, Zoopla and BYM senior Tony Cassidy who is looking after its specialist B2B recruitment;  former David Andrews lettings manager Becky Sweeney (Central, SW and West London); Rula Talib (North London) formerly of Purplebricks; Alice Darby (South and South West) formerly of Purplebricks; and Edmund Khoury (Essex) formerly of Balgores.

September 1, 2020

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