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Proptech

Can it become a major prospecting tool? Homesearch begins its £5 million bid to disrupt market

Proptech platform wants more agents to recommend its services to their clients, as well as raise awareness of its brand.

Nigel Lewis

homesearch

Challenger prospecting tool Homesearch has announced a senior hire as well as a big marketing push following its recent success raising £5 million from investors.

The cash came from Octopus Ventures, which made a killing from its early backing of Zoopla.

Homesearch, which proved popular with agents initially as a free property data service but which more recently launched its own data-driven property prospecting tool, is now limbering up to take on its larger rivals.

As well launching four new property reporting features designed for smartphones, it has also hired a Chief Marketing Officer to lead its marketing strategy and help agents communicate the benefits of its platform to their clients.

She is Nikki Anderson (main pic, far right) who is brand building experts with a 20-year track record in marketing.

Homesearch founder Giles Ellwood (main pic, second right), says: “Nikki brings to the role a wealth of experience in the property space and is someone we feel can successfully align our marketing with our client success strategy.”

New subscribers

One of her first jobs has been to hire Leeds-based communications agency Source which has been tasked with building the brand, raising awareness of the property platform’s proposition and driving increased revenue by attracting new subscribers to the platform.

Martha Phillips (main pic, second left), a director at Source, said: “Working with one of the UK’s most innovative proptech brands and helping drive their ambitious growth plans is a major coup for Source.

“It really plays to our integrated PR and digital marketing capabilities and the whole team is thrilled to be at the start of what feels like an exciting journey for Homesearch after its recent VC backing.”

Picture: Homesearch/Prolific North.

March 2, 2022

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