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Housing market activity buoyant in January

Viewing requests for residential sales and lettings soared last month.

The Negotiator

Housing market growth imageThe New Year has proved to be a catalyst for house-hunters looking to buy or rent property, new data suggests.

Moneypenny reports that there was a significant rise in the volume of calls to estate and letting agents to request property viewings in January.

The telephone answering specialist reported that there was a 70.8 per cent increase in the volume of calls handled last month compared with December, while there was also a marked increase on the corresponding period last year when the average calls concerning viewing requests saw a 32.5 per cent spike.

In particular, viewing requests for residential sales rose by 77.6 per cent and by 57.2 per cent for lettings.

Samantha Jones imageSamantha Jones, Moneypenny’s Commercial Manager – Corporate and Property, commented, “We typically see a rise in viewing requests in January, but this year we anticipated that figure would increase. With major advertising campaigns run by portals like Rightmove and Zoopla over the Christmas period, as well as the April 1st Stamp Duty deadline looming, there have been a number of factors that could have potentially acted as a catalyst for those looking to buy.”

The sharp increase in activity witnessed by Moneypenny reflects recent figures from Rightmove which reported its busiest ever month in January.

More than 127 million people visited Rightmove last month, up almost 20 per cent compared to the corresponding month last year, and surpassing the previous record of 118 million set last August.

The rise in visits helped to ensure that email and phone enquiries to agents and developers hit a new record of over 4.9 million, up 15 per cent year-on-year.

Miles ShipsideRightmove Director, Miles Shipside (right), said, “Moneypenny’s increase in viewing requests is mirrored by the records that were set on Rightmove for both traffic and leads to agents in January. Potential buyers and investors hit the ground running after the festive break, resulting in a record number of over 4.9 million phone and email leads being sent from Rightmove, setting up a very busy next few months for many agents.”

February 17, 2016

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